HISTORY
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The nail industry in South Africa began in the early 1980’s when a few individuals started experimenting with methods of nail sculpturing that filtered through from the United States of America (USA), the heart of the nail industry.
In 1983, the founder of Dreamnails, realised that there was a general lack of nail expertise in South Africa. She travelled to the USA to research the nail industry, nail franchise operations and product range quality and availability.
After extensive research into the nail industry and the completion of several courses, including a diploma course in Nail Sculpturing Training, cleared with the USA State Board of Cosmetology, she returned to South Africa. She brought back cutting-edge techniques, educated Nail Technicians on the use of safe products and used her new-found expertise to set up a fully-fledged nail sculpturing franchise company called Dreamnails.
Skinwell Holdings limited bought DNB in October 2007 and has a national footprint with over 55+ stores operating within the network.
DNB boasts 23 successful years in the franchising industry and are part of JSE listed Skinwell Holdings Limited, the largest listed Beauty House in the marketplace (www.placecol.com).
In 1983, the founder of Dreamnails, realised that there was a general lack of nail expertise in South Africa. She travelled to the USA to research the nail industry, nail franchise operations and product range quality and availability.
After extensive research into the nail industry and the completion of several courses, including a diploma course in Nail Sculpturing Training, cleared with the USA State Board of Cosmetology, she returned to South Africa. She brought back cutting-edge techniques, educated Nail Technicians on the use of safe products and used her new-found expertise to set up a fully-fledged nail sculpturing franchise company called Dreamnails.
Skinwell Holdings limited bought DNB in October 2007 and has a national footprint with over 55+ stores operating within the network.
DNB boasts 23 successful years in the franchising industry and are part of JSE listed Skinwell Holdings Limited, the largest listed Beauty House in the marketplace (www.placecol.com).