IMBALIE BEAUTY NOW READY TO BLOOM

The Imbalie Beauty group is excited to kick off 2022 with a new name and will now be known as the i-BLOOM group.

The Imbalie Beauty Group Limited successfully delisted it’s subsidiaries from the JSE on the 17^th January, as a requirement from the group’s bankers, after receiving a COVID loan in October 2020. This provided the perfect opportunity for the group to continue with their vision of being the leading and most desirable skin care, beauty and wellness solutions group, nationally and internationally, but under their new name.

The i-BLOOM name was initially birthed within the group, during 21 difficult trading months within the beauty industry due to the COVID pandemic, with the launch of the i-BLOOM magazine in September 2020. The magazine was designed to offer their customers the best in skin care, haircare and beauty solutions and the group is proud to have launched the fifth edition so far.

This was followed, In October 2020, with the establishment of the i-BLOOM Beauty and Wellness Academy, an international online educational and training platform, for empowering and developing professionals within the beauty and wellness industry. As the name began to develop within the group, the exciting final step was the launch of the first i-BLOOM salon, and the group has already opened their first i-BLOOM by Placecol skin, hair beauty salon at Chartwell Corner, Fourways, in January 2022.

The new salon will fall under the i-BLOOM group’s franchise division, along with the other leading beauty franchises, Placecol, Dream Nails Beauty and Perfect 10. In addition, the group will continue to operate its products division, which houses the award-winning professional salon grade skin care brands, Placecol, INNOXA and Skinderm, as well its educational division with the i-BLOOM Beauty and Wellness Academy. “Over the last 40 years, we have built our product lines and beauty salon franchise groups on the foundations of education and excellence, and we look forward to continuing this legacy under our new name” says Esna Colyn, CEO of i-BLOOM Solutions.

“Our new i-BLOOM identity is aligned with our values which are flourish, teamwork, integrity, beauty and respect. My heart is full of gratitude towards our shareholders, our board, and our exceptional team, who had the courage to make bold and strategic long-term business decisions in the interest of all our stakeholders” says Esna. “I am also exceptionally proud of every salon owner who fought hard to keep the doors of their beauty salons open during this pandemic.

As the group forges ahead with its great plans for the year ahead, it will be entrenching their theme of the year ‘NextLevel’ across all the divisions, including with ongoing summits to grow business leaders and their teams. This is part of the fully integrated and proven beauty business solution that the group is excited to be implementing to enable the entire group to flourish and bloom, after the severe trading conditions of the last two years.

Issued by: Esna Colyn, CEO i-BLOOM Solutions

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INNOXA vegan skin care awarded as top overall brand and best packaging in 2021 in the Pharmaceutical & Cosmetic Review/Symrise New Product Competition

i-BLOOM Solutions is proud to announce that its INNOXA vegan skin care brand that was launched into its Placecol, Dream Nails, and Perfect 10 salon groups in May 2021, coupled with an INNOXA vegan facial and recently into Edgars and Foschini is this year’s top brand and overall winner at the New Product Competition Awards that took place on 17 November 2021, in the Masstige Category.

“The INNOXA vegan skin care range has strategically been launched into our group to attract younger consumers and also to assist our budget conscious consumers, who were affected by Covid-19. A big thank you to our training and marketing teams who worked non-stop to launch INNOXA vegan skin care successfully into the market place” says Esna Colyn.

TOP SOUTH AFRICAN BEAUTY GROUP GIVES AWAY OVER R12,5 MILLION FOR WOMEN’S DAY TO CELEBRATE STRONG, FORMIDABLE WOMEN IN SOUTH AFRICA

To celebrate Women’s Month 2021, Imbalie Beauty is giving away over R12,5 million in vouchers, to say thank you to their loyal Imbalie Rewards members.

As a token of love and appreciation, all Imbalie Rewards members of Placecol Skin Care Clinics, Perfect 10 Nail & Body Studios and Dream Nails Beauty salons will receive a R200 gift voucher, to spend on any Facial Peel at their favourite salon, this August.

As this South African beauty group prides itself on helping women to look and feel beautiful, the team saw their salon facial peels as the perfect way to help their loyal Imbalie Rewards customers to shrug off the dead skin cells from winter, to relax and unwind with some much needed self-care, and to continue helping them on their journey towards beautiful, radiant skin.

This gift comes at the perfect time to give back. Not only is it the last month of winter, which means that many women will want to start preparing for the warmer months to come, but it has also been a particularly challenging time. Ever-changing lockdown levels, businesses and schools re-opening and closing, as well as the recent unrest within our beautiful country, has resulted in the need for South African women to be as strong and resilient as ever.

“We truly value our Rewards Customers and to celebrate with them in our salons during Women’s month, knowing that our gift of R200 will make them feel wonderful and empowered when it comes to their beauty, makes us feel rewarded too” says Esna Colyn, CEO of Imbalie Beauty. She adds “All our salons are fully compliant with Covid-19 health and safety regulations and we look forward to spoiling our loyal Imbalie Rewards customers with this gift, as we celebrate all women together!”